Many online retailers still don’t capitalize that much on offering both alternative and supplementary products in their eCommerce stores.
According to Baymard Institute’s research of the top 50 ecommerce sites, only 42% actually tap into this beneficial marketing strategy. What more for those stores that are not in the top 50 list?
Hence, it only means that there is still a lot to be done in this arena.
Joe is Your Store Wizards Marketing Wizard. Joe has been in the eCommerce industry since the very beginning. Joe used to own a multi-million dollar pet supply company that he sold to Doctor’s Foster and Smith in 2007 and a web development company named Solid Cactus that he sold to the web.com Group in 2008. Joe now enjoys his time being a Store Wizard.