There has been a lot of talk over the past few weeks since Google had recently made the announcement that starting in October 2017, if your website is not secure, the browser will be displaying errors warning customers that your site is not secure. If you have not taken steps to migrate your website to SSL, the time is now. With the recent data breaches in the news, the push to a secure web has never in our history been this pronounced. If you have not yet begun the preparation for SSL, it’s not too late.
Imagine a new visitor, a potential buyer, clicking on your webpage link among all the search results. As he is directed to your site, he sees a NOT SECURE warning appearing right beside your URL.
That could be alarming for many. And it is likely to drive a lot of visitors and customers away.