My Site Isn’t Ranking on Google – Could It Be My eCommerce Platform?

It’s important to remember that just because your website doesn’t rank well, there is most likely no magical “programming” fix that will make your website rank on Google.  Most eCommerce platforms such as Yahoo, Shopify, Big Commerce, 3dcart and others do have all of the SEO basics built in.  Ranking well on Google, Bing or other search engines has a lot more to do with “website authority” than it does with programming.

While your website “coding” is positively a factor that can affect how your website ranks, your website “authority” plays a much larger role.

Continue reading “My Site Isn’t Ranking on Google – Could It Be My eCommerce Platform?”

What Are Canonical Tags and Why Do I Need Them?

Online marketing experts who are well connected know for a fact that SEO isn’t dead, no matter how many times it’s been reported to be. The truth is— it had just evolved over time.

One of the newer additions of SEO essentials is the use of canonical tags, which all SEO professionals know is a definite must if you want to increase your search ranking.

Continue reading “What Are Canonical Tags and Why Do I Need Them?”

Rich Snippets and Microdata: A Beginner’s Guide

Chances are you’re already familiar with SEO, and you consider this a very important part of your online marketing and digital presence.

But have you ever heard of rich snippets and microdata?

Whether you’ve got someone handling your SEO or you’re the one taking care of it, it’s essential for you to be familiar with the basics of rich snippets and microdata and to understand how they work. This way, you will know if you’re really optimizing your content for the benefit of your business.

Continue reading “Rich Snippets and Microdata: A Beginner’s Guide”