Several months ago I began working with a new client. He had been running Google Search Campaigns for a few years, but was just getting started with Google Shopping. On our second call the client understandably said, “I would like my products to show in Google Shopping for the exact same keywords that have converted in Google Search”.
Although not as easy as turning on and off a magic switch, in this article we are going to look at differences using keywords in Google Search compared Google Shopping and even more importantly some of the ways advertisers can manage their Google Shopping product listings to appear for desired keywords. * Also, don’t miss the limited time offer I have for Your Store Wizards customers at the bottom of this article.
There are always options to improve speed, but I wanted to outline a few of the key ones and some quick pros/cons of each. Each service has their own strengths and if you really want to get aggressive, they actually can all four work together (at least on Yahoo! where our services work). One thing to note is that 3rd party services for the most part can’t be adjusted by any service. Continue reading “Site Speed – Solutions”
Starting in October 2017, Google Chrome will begin to display a “NOT SECURE” warning whenever a user enters text on a form located on an HTTP page. This warning is designed to alert website visitors that your website is not running on the HTTPS protocol.
Google has made it apparent that this is only the first step of their long term plan to promote website security.
Every entrepreneur, business owner, marketer, or blogger knows how important it is to get a hold of affordable stock images.
Not understanding how image licensing works can end up being a huge issue in the future if you use images which you have no right to use. Copyright laws are not simple to understand, and most photographers are very protective of their intellectual property.
These images are used for a variety of purposes online, some of which are:
To supplement blog posts, articles and web content and make them seem more appealing
To serve as background for quotations, messages, and social media posts
To make emails, landing pages, ads, and infographics more visually attractive
To give a professional look to your materials, whether for creative or business purposes
One thing that I want to make sure you understand before we get into the various testing tools is how you should test. First, when testing, don’t just test your home page. You’ll want to run tests on the various page types on your site. So test your home page, but for eCommerce also look at testing category pages, subcategory pages, and item pages. Most of those will cover the bulk of your site but any page that runs differently is worth testing. Just make sure to test the page or at least page type that you want to rank and perform well. Continue reading “Site Speed – Will Your Site Pass the Test?”
Our product spotlight is the Checkout Wizard for Aabaco/Yahoo! platform stores. You won’t believe how easy Checkout Wizard makes the entire shopping experience. You will see improved conversions almost instantly. These are some of the benefits of Checkout Wizard.
Most sales are lost on the checkout page. Providing a smooth checkout is essential. Nobody wants to get all the way through the checkout only to have the screen refresh and have to re-enter data because they didn’t fill out a field. You will be amazed at how Checkout Wizard improves your checkout process.
Well to be honest, most of you at this point realize speed is a big deal. With mobile being an ever larger part of every site’s audience, it matters even more. But let’s pretend you have no idea why you’d care and simply list out a few key factors that you should care about. Continue reading “Site Speed – Why Do We Care?”