Many online retailers have this same question— Should I be selling my products on Amazon?
There are certainly pros and cons to this option. It doesn’t have to be black and white, but you can make your way around it so as to maximize the advantages for your business.
Take a look at these things you ought to consider first before making a decision…
Continue reading “Should I Be Selling on Amazon? 7 Things to Consider”
Online marketing experts who are well connected know for a fact that SEO isn’t dead, no matter how many times it’s been reported to be. The truth is— it had just evolved over time.
One of the newer additions of SEO essentials is the use of canonical tags, which all SEO professionals know is a definite must if you want to increase your search ranking.
Continue reading “What Are Canonical Tags and Why Do I Need Them?”
There’s a huge question mark on this— are meta tags still important today for SEO?
This has been a point of argument for many SEO specialists and webmasters ever since Google pulled out meta tags from their ranking factors.
Continue reading “What are Meta Tags and are They Still Important?”
Have you given your checkout process a lot of thought? Many retailers seemed to have overlooked this portion, instead focusing more on the homepage and the product pages, on design and marketing, and on customer service.
These are all very, very important to your business, of course. However, there is one other thing that you should never neglect— checkout.
Continue reading “The Checkout Process: What You Need to Know…”
If you currently have Checkout Wizard from Your Store Wizards, you may need to make some changes to your Checkout Wizard for the new release of Mastercard’s Bin Numbers. If you do not have Checkout Wizard from Your Store Wizards you will not need to make any changes – of course now would be a great time to sign up for Checkout Wizard.
Continue reading “Checkout Wizard Customers: Updating Settings for New Mastercard Bin Numbers”
Many online retailers still don’t capitalize that much on offering both alternative and supplementary products in their eCommerce stores.
According to Baymard Institute’s research of the top 50 ecommerce sites, only 42% actually tap into this beneficial marketing strategy. What more for those stores that are not in the top 50 list?
Hence, it only means that there is still a lot to be done in this arena.
Continue reading “Up-Selling and Cross-Selling… What You Need to Know”
For business owners and webmasters, one of the ultimate SEO punishments is to have Google penalize your site even partially.
This could mean “doomsday” for you when the popular search engine takes down rich snippets for some of your pages, for instance. There could be several other manual actions that Google will do to maintain a remarkable user search experience that they believe is being threatened by your “spammy” structured data markup.
Continue reading “Structured Data Markup: How to Avoid Google Penalties That Can Badly Hurt Your SEO”
The fact that a lot of online shoppers use their mobile devices to browse and purchase is not new. You’re well aware of this, which is why it’s essential for you to design a mobile-ready site that would still provide a good user experience and encourage visitors to buy from your e-store.
In e-commerce, design is a huge part of your content. It matters a lot, especially the photos or images of the products that you use. Research says that the conversion rate on mobile is much lower not only because of the design, but how people actually use mobile devices. Hence, you must pay attention to that and do something about it.
Continue reading “Mobile First: The Design Strategy That Boosts Conversion”
Chances are you’re already familiar with SEO, and you consider this a very important part of your online marketing and digital presence.
But have you ever heard of rich snippets and microdata?
Whether you’ve got someone handling your SEO or you’re the one taking care of it, it’s essential for you to be familiar with the basics of rich snippets and microdata and to understand how they work. This way, you will know if you’re really optimizing your content for the benefit of your business.
Continue reading “Rich Snippets and Microdata: A Beginner’s Guide”
Apart from your initial market research, it’s essential that you continuously collect customer information every chance you get. In any business, as such info is a gold mine.
These days, having excellent customer service is a great way to stand out from your competition. It’s the secret to repeat business, which can skyrocket your profit, and what better way to achieve this than to know what your customers really need?
There are certainly a lot of benefits that should convince you to take learning more about your customers more seriously, so you’ll start collecting data on your customers every chance you get.
Continue reading “What Do You Know About Your Customers?”