Should I Offer Free Shipping?

Offering free shipping for your customers will surely make a big difference— if you do it the right way.

Research shows that many eCommerce sites don’t benefit much from their free shipping offer because more often than not, their customers are not aware. There are also cases when potential buyers get frustrated, annoyed, or angry because they felt duped by misleading information on shipping.

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Can You Use Specific Keywords In Google Shopping?

Can You Use Keywords in Google Shopping?

Several months ago I began working with a new client. He had been running Google Search Campaigns for a few years, but was just getting started with Google Shopping.   On our second call the client understandably said, “I would like my products to show in Google Shopping for the exact same keywords that have converted in Google Search”.

Although not as easy as turning on and off a magic switch, in this article we are going to look at differences using keywords in Google Search compared Google Shopping and even more importantly some of the ways advertisers can manage their Google Shopping product listings to appear for desired keywords. * Also, don’t miss the limited time offer I have for Your Store Wizards customers at the bottom of this article.

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I Sell Online – What About Brick and Mortar?

Perhaps you’re one of those retailers who actually began your business online. But have you actually considered expanding your marketing and sales offline?

This could prove to be more lucrative, or it could just mean more time, money and effort wasted. It could open up new avenues and expose you to the local market, or it could be a risky move.

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Site Speed – Solutions

There are always options to improve speed, but I wanted to outline a few of the key ones and some quick pros/cons of each. Each service has their own strengths and if you really want to get aggressive, they actually can all four work together (at least on Yahoo! where our services work). One thing to note is that 3rd party services for the most part can’t be adjusted by any service. Continue reading “Site Speed – Solutions”

Everything You Need to Know About Affordable Stock Photography

Every entrepreneur, business owner, marketer, or blogger knows how important it is to get a hold of affordable stock images.

Not understanding how image licensing works can end up being a huge issue in the future if you use images which you have no right to use.  Copyright laws are not simple to understand, and most photographers are very protective of their intellectual property.

These images are used for a variety of purposes online, some of which are:

  • To supplement blog posts, articles and web content and make them seem more appealing
  • To serve as background for quotations, messages, and social media posts
  • To make emails, landing pages, ads, and infographics more visually attractive
  • To give a professional look to your materials, whether for creative or business purposes

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Site Speed – Will Your Site Pass the Test?

Will your website pass the test?

One thing that I want to make sure you understand before we get into the various testing tools is how you should test. First, when testing, don’t just test your home page. You’ll want to run tests on the various page types on your site. So test your home page, but for eCommerce also look at testing category pages, subcategory pages, and item pages. Most of those will cover the bulk of your site but any page that runs differently is worth testing. Just make sure to test the page or at least page type that you want to rank and perform well. Continue reading “Site Speed – Will Your Site Pass the Test?”

Checkout Wizard – Product Spotlight

Our product spotlight is the Checkout Wizard for Aabaco/Yahoo! platform stores.  You won’t believe how easy Checkout Wizard makes the entire shopping experience.  You will see improved conversions almost instantly.  These are some of the benefits of Checkout Wizard.

Most sales are lost on the checkout page.  Providing a smooth checkout is essential.  Nobody wants to get all the way through the checkout only to have the screen refresh and have to re-enter data because they didn’t fill out a field.  You will be amazed at how Checkout Wizard improves your checkout process.

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