There has been a lot of talk over the past few weeks since Google had recently made the announcement that starting in October 2017, if your website is not secure, the browser will be displaying errors warning customers that your site is not secure. If you have not taken steps to migrate your website to SSL, the time is now. With the recent data breaches in the news, the push to a secure web has never in our history been this pronounced. If you have not yet begun the preparation for SSL, it’s not too late.
Offering free shipping for your customers will surely make a big difference— if you do it the right way.
Research shows that many eCommerce sites don’t benefit much from their free shipping offer because more often than not, their customers are not aware. There are also cases when potential buyers get frustrated, annoyed, or angry because they felt duped by misleading information on shipping.
Several months ago I began working with a new client. He had been running Google Search Campaigns for a few years, but was just getting started with Google Shopping. On our second call the client understandably said, “I would like my products to show in Google Shopping for the exact same keywords that have converted in Google Search”.
Although not as easy as turning on and off a magic switch, in this article we are going to look at differences using keywords in Google Search compared Google Shopping and even more importantly some of the ways advertisers can manage their Google Shopping product listings to appear for desired keywords. * Also, don’t miss the limited time offer I have for Your Store Wizards customers at the bottom of this article.
Perhaps you’re one of those retailers who actually began your business online. But have you actually considered expanding your marketing and sales offline?
This could prove to be more lucrative, or it could just mean more time, money and effort wasted. It could open up new avenues and expose you to the local market, or it could be a risky move.
Imagine a new visitor, a potential buyer, clicking on your webpage link among all the search results. As he is directed to your site, he sees a NOT SECURE warning appearing right beside your URL.
That could be alarming for many. And it is likely to drive a lot of visitors and customers away.
There are always options to improve speed, but I wanted to outline a few of the key ones and some quick pros/cons of each. Each service has their own strengths and if you really want to get aggressive, they actually can all four work together (at least on Yahoo! where our services work). One thing to note is that 3rd party services for the most part can’t be adjusted by any service. Continue reading “Site Speed – Solutions”
Starting in October 2017, Google Chrome will begin to display a “NOT SECURE” warning whenever a user enters text on a form located on an HTTP page. This warning is designed to alert website visitors that your website is not running on the HTTPS protocol.
Google has made it apparent that this is only the first step of their long term plan to promote website security.
Every entrepreneur, business owner, marketer, or blogger knows how important it is to get a hold of affordable stock images.
Not understanding how image licensing works can end up being a huge issue in the future if you use images which you have no right to use. Copyright laws are not simple to understand, and most photographers are very protective of their intellectual property.
These images are used for a variety of purposes online, some of which are:
- To supplement blog posts, articles and web content and make them seem more appealing
- To serve as background for quotations, messages, and social media posts
- To make emails, landing pages, ads, and infographics more visually attractive
- To give a professional look to your materials, whether for creative or business purposes
When you run tests using any of the three major online tests (Google Page Speed Insights, Pingdom or WebPageTest), there’s a lot of info to absorb. It would take hours to go over every detail of every report, but I wanted to give you a quick rundown on some of the major messages and what you can and can’t do easily. Continue reading “Site Speed – Analyzing Test Results”
One thing that I want to make sure you understand before we get into the various testing tools is how you should test. First, when testing, don’t just test your home page. You’ll want to run tests on the various page types on your site. So test your home page, but for eCommerce also look at testing category pages, subcategory pages, and item pages. Most of those will cover the bulk of your site but any page that runs differently is worth testing. Just make sure to test the page or at least page type that you want to rank and perform well. Continue reading “Site Speed – Will Your Site Pass the Test?”