VIDEO: Don Cole Talks eCommerce Platforms Migrations

Changing eCommerce platforms is a hot topic in 2020.  Many store owners are debating whether moving or staying put is the right choice for their business.

I recently wrote a post about some things to consider if you’ve been thinking about moving.  If you haven’t had the opportunity to read it, take a moment to now by clicking here.

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The Importance of Product Photography and How to Do It on a Tight Budget

Any eCommerce store owner knows just how important images are for online selling. Even you as a consumer would probably base a huge bulk of your decision-making on product photos. After all, online shoppers can’t see the products with their own eyes, much less inspect them in their hands.

Not only are people naturally visual, but the sense of sight also plays a huge role in online shopping because customers can’t touch, smell, or even taste (for edible items) the products. Visual information is actually 90% of what’s transmitted to our brains.

Having an online store means you should also know what goes into product photography and what type of images would engage visitors and increase conversions.

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Your Store Wizards – February 2020 Update

Scott SanfilippoFebruary is the month of love and what’s not to love in the ever-changing world of eCommerce? It’s also the time of year where many store owners have completed an analysis of the holiday shopping season and are planning ahead for the next one.

Here at Your Store Wizards, we’ve been getting more and more questions from our clients about moving platforms. Many feel that a redesign just isn’t what their store needs this year.

They’re looking for more.

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Considering Changing eCommerce Platforms? Read this First.

The new year may have you thinking about making some changes with the way you operate your eCommerce business. The rush of the holidays provides a great insight into where you can look to improve.

From researching a new order management system or hiring more customer service reps, to choosing a better shipping software solution or even switching platforms your store runs on. All these and more are valid things you should be looking at to improve and streamline your operations in 2020.

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Your Store Wizards – January 2020 Update

Scott SanfilippoPhew, what a holiday season! As quick as it rolled in, it rolled right out and for many eCommerce merchants, Holiday 2019 was a record-breaker. Most of the store owners I talked to during and after the season expressed above-average ticket sizes, a year-over-year increase in the number of orders, and a great sense of accomplishment.

Many of our clients are what I consider eCommerce veterans. Store owners who have been around for a decade or more, have outlasted many a competitor, have weathered through economic slowdowns, and have the battle scars to prove it.

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Does the CCPA Apply to Your eCommerce Business?

By now you probably have heard of a new law that went into effect on January 1, 2020, in the state of California.  Designed to protect consumer rights in relation to how businesses collect, use, and share information from website visitors, the California Consumer Privacy Act (CCPA) may or may not impact your eCommerce business.

While the CCPA impacts any for-profit business that transacts in the state, whether or not your company needs to comply is an important question on the minds of many small business owners.

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Introducing ScriptCheck – A Necessary Check-Up for all eCommerce Stores

As we ring in the new year, we’re also welcoming our first new product of 2020 – one that is a must for any eCommerce store owner.

First, a little back-story.  A few weeks ago during one of our weekly meetings, I got an urgent text message from one of our clients saying their shopping cart wasn’t loading.

Sure enough, it wasn’t.  However, other store’s carts on the same platform were functioning normally.  We paused our meeting and began to dig into the root cause of the issue.

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Happy New Year!

Your Store Wizards is proud to celebrate our 20th year in business in 2020.  We were founded in December of 1999.  We wanted to take a minute to thank each and every customer and partner we’ve met over the years.  Let’s make 2020 the best year ever!

Let’s face it, we have the best customers. Our customers are the best in the business and working with every one of you is why we wake up every day and move ahead.  Without our customers, we’d be nothing.

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November / December 2019 Holiday Your Store Wizards Update

Scott SanfilippoThe classic Andy Williams song sums it up pretty well, it simply is the “most wonderful time of the year.” From the electric feeling we experience when the holiday decorations go up, to the rush we get when orders spike overnight and you instantly know the holidays have arrived.

In this month’s update, I’m going to pass on telling you what we’ve been up to. Let’s just say we’ve been busy doing holiday prep of our own making sure we’re ready, willing and available to assist you, should the need arise, during the busy weeks that lie ahead.

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