Every year, Google makes changes to the “product data specification” for Google Merchant Center. As most online merchants know, Google Merchant Center acts as the control center for your physical products in AdWords.
Google’s intent is to always create a better shopping experience for it’s users. Starting June 25th 2018, Google has made the following changes to the “product data specification”.
Continue reading “Google Makes 2018 Product Feed Specification Update”
Whenever you visit an eCommerce store, it’s usually because just want to browse through or you’re probably looking for something specific. Either way, you will have to navigate your way across the categories, various product pages, multiple pieces of information, blog posts, and more.
Unlike a simple business website or personal blog, navigation is a lot more valuable for online stores. It provides ease and convenience, thus enhancing the user experience. It also helps visitors find what they’re looking for, hence increasing the chances of them staying longer on your site.
Continue reading “How Important is Navigation for an eCommerce Store?”
If you haven’t yet stopped to read about the GDPR (General Data Protection Regulation), you probably have heard the term thrown around. Even though the GDPR is a regulation for the EU (European Union) – it does have some implications for US based businesses. We’re going to take a minute to explain what this means to you, as a US based company. Please always keep in mind that Your Store Wizards are not lawyers. We do our best to notify our clients of potential up and coming developments, but if you have more detailed questions, always seek the advice of a legal professional.
Continue reading “GDPR (General Data Protection Regulation) – What Does It Mean for US Based eCommerce Companies?”
Having the best product images count a lot. But they won’t work as much without effective, well-written product descriptions. These two go together, creating a powerful tandem that enables people to understand and picture what your product can do for them.
Thus, when coming up with your product pages, you need to take into consideration these two most important elements— the image and the text.
For now, let’s focus on product descriptions. Usually, for small businesses and startups, the writing is done internally, often by the business owner himself/herself. And even if you don’t do the writing yourself but you outsource it, you still need to learn it so that you can efficiently check if it’s good for your purposes and if it can reach out to your target market well.
Continue reading “Top 7 Tips on Writing Effective Product Descriptions”
It’s no secret that plenty of traditional brick and mortar businesses have long expanded their operations to the world of e-commerce. Online merchants have grown tremendously because of the emergence of the shopping cart technology, the huge development in online transactions, and more.
However, along with these developments are the technical problems that sometimes can’t be avoided. At times, businesses run into challenges and setbacks along the way.
This is exactly what Rocket Fireworks went through.
Continue reading “How Rocket Fireworks Blasted Past Their Shopping Cart Troubles”
If you don’t know the meaning of IG until now, you’re way behind in online marketing. It’s high time to catch up— ASAP!
With tons of businesses popping up on Instagram every single day, it’s a huge question mark if your ecommerce business isn’t on this super popular marketing platform yet. Your social media marketing won’t be complete without it.
Now if you’ve got your head raised proudly, knowing that your online store’s on IG, here are some things to ponder— Are you attracting the right kind of audience? How many followers have you got? Are you able to turn these IG fans into website visitors and eventually convert them to customers?
Hhmmm. Scratching your head?
Well, don’t fret. Here are a couple of great practical tips that are bound to help you use IG to boost your business…
Continue reading “How to Use Instagram for Strengthening Your Ecommerce Brand”
With the recent push for all websites to be SSL by July 18, 2018 – Yahoo’s Legacy Search, which is not compliant with SSL will reach it’s end of life on April 30, 2018.
You will see a notice inside of your store editor. It will look something like this…
There are solutions and our goal here is to explain your options.
Continue reading “Important Announcement: Yahoo! Legacy Search Will Be Discontinued on April 30, 2018”
Never underestimate the persuasive power of words when it comes to marketing and sales.
As a business owner, marketer, or operator of an eCommerce site, it’s essential for you to be familiar with the different words and phrases that can boost the effectiveness of your write-ups on your site. Whether these are blog posts, product descriptions, or simple ads, crafting the words right for your target market will surely make them more worthwhile.
Even if you have a copywriter, there are times when you might have to write some of the copy yourself or at least come up with titles for blog posts, promos, and more. It’s especially necessary if you’re the one who will really be writing everything or even just proofreading.
Continue reading “Magic Words that Sell: What Copy to Use in Your eCommerce Site”
Imagine going hunting in the woods and shooting aimlessly without a target. Do you think your hunt would actually be successful?
Or what if a pilot kept flying a plane with no specific destination? The pilot would most likely end up out of fuel.
Well, obviously neither scenario would end up with good news. It’s bound to be just a waste of time and effort on your part without really achieving anything in the process.
The same goes for your business if you have no target or destination, if you keep wandering aimlessly and trying out different things that may just be fads but aren’t moving you closer to success. You’ll probably end up getting lost or giving up.
Continue reading “How to Boost Your Business with Goal Setting and KPIs”
Being the “new kid on the block” can be daunting, especially with so many competitors out there today. Not all eCommerce businesses thrive. Actually, most end up closing shop when they don’t know what exactly to do and are not guided properly.
But you’re in luck because now you can find out which strategies to make use of to drive traffic to your new e-store!
Here they are…
Continue reading “New to eCommerce? How to Drive Traffic to Your New Store”