With the start of September, store owners really only have 60 days to make sure their site is ready for the holiday shopping season. Over the past few years, we’ve seen shoppers take to shopping earlier and earlier thanks to stores pushing out sales and promotions before the traditional start of the season – Black Friday.
While most store owners aren’t going to make major changes to their store this time of year, such as a redesign, there are some things worth implementing ahead of the holiday rush that can have an impact on sales.
Today I’m pleased to announce the latest product to come out of our Development Lab. It’s one that has been in the works for several months and is what I consider a “game changer” for Yahoo! Store owners.
When it comes to browsing the web, whether it be on mobile or desktop, speed is paramount. Nobody wants to wait for pages to load, especially those using mobile devices, which is why responsive and adaptive design for websites has become the standard.
The “need for speed” forced developers and designers to build sites that load quickly, employ a minimal amount of code, and ditch many of the bells and whistles that looked pretty on a site years ago, but are just useless add-ons today.
If you’re still using a desktop website and a mobile website, the time has come for upgrading to a responsive design. If you’re a Yahoo! Store and haven’t updated your website to a responsive theme, the time has come – and it’s easier than you may think.
Users of Big Commerce and Shopify are most likely using responsive design as most of the core themes on these platforms are newer – but merchants that have been online and selling for many, many years are most likely still using desktop and mobile websites.
If you’re on Yahoo! Store, there’s never been a better time to go responsive and ditch the mobile website.
There are always options to improve speed, but I wanted to outline a few of the key ones and some quick pros/cons of each. Each service has their own strengths and if you really want to get aggressive, they actually can all four work together (at least on Yahoo! where our services work). One thing to note is that 3rd party services for the most part can’t be adjusted by any service. Continue reading “Site Speed – Solutions”
One thing that I want to make sure you understand before we get into the various testing tools is how you should test. First, when testing, don’t just test your home page. You’ll want to run tests on the various page types on your site. So test your home page, but for eCommerce also look at testing category pages, subcategory pages, and item pages. Most of those will cover the bulk of your site but any page that runs differently is worth testing. Just make sure to test the page or at least page type that you want to rank and perform well. Continue reading “Site Speed – Will Your Site Pass the Test?”
Well to be honest, most of you at this point realize speed is a big deal. With mobile being an ever larger part of every site’s audience, it matters even more. But let’s pretend you have no idea why you’d care and simply list out a few key factors that you should care about. Continue reading “Site Speed – Why Do We Care?”