How to Determine if Free or Reduced Cost Shipping can Boost Your Online Sales

Let’s be frank, competition is tougher than ever and with the state of the current economy, it’s only going to get tougher.  Many online stores and brick-and-mortar retailers are offering additional incentives to get people to spend money.

One incentive that has always been a staple of eCommerce is free or reduced-cost shipping.  Consumers tend to believe that online retailers who charge for shipping are doing so at a profit when many times, in reality, it’s a loss.

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Adding a Dash of “WOW” to Holiday Order Packaging

The holiday orders are going to soon be rolling in and with them a slew of first-time customers either ordering gifts for someone, or treating themselves to an item they’ve been eyeing up and saving all year to purchase.

These first-time buyers can quickly turn into lifetime customers if you wow them from the start by making them feel their purchase was truly appreciated.

Let’s face it, when that box from Amazon arrives on someone’s porch, it’s “just another box from Amazon.”  There’s nothing special about it and there’s not going to be any surprises inside when it’s opened (unless they happened to ship the wrong item!).

But, you can make YOUR packages stand out, show that the order meant something, and delight the person who opened the box.

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Should I Offer Free Shipping?

Offering free shipping for your customers will surely make a big difference— if you do it the right way.

Research shows that many eCommerce sites don’t benefit much from their free shipping offer because more often than not, their customers are not aware. There are also cases when potential buyers get frustrated, annoyed, or angry because they felt duped by misleading information on shipping.

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