For business owners and webmasters, one of the ultimate SEO punishments is to have Google penalize your site even partially.
This could mean “doomsday” for you when the popular search engine takes down rich snippets for some of your pages, for instance. There could be several other manual actions that Google will do to maintain a remarkable user search experience that they believe is being threatened by your “spammy” structured data markup.
Chances are you’re already familiar with SEO, and you consider this a very important part of your online marketing and digital presence.
But have you ever heard of rich snippets and microdata?
Whether you’ve got someone handling your SEO or you’re the one taking care of it, it’s essential for you to be familiar with the basics of rich snippets and microdata and to understand how they work. This way, you will know if you’re really optimizing your content for the benefit of your business.
Several months ago I began working with a new client. He had been running Google Search Campaigns for a few years, but was just getting started with Google Shopping. On our second call the client understandably said, “I would like my products to show in Google Shopping for the exact same keywords that have converted in Google Search”.
Although not as easy as turning on and off a magic switch, in this article we are going to look at differences using keywords in Google Search compared Google Shopping and even more importantly some of the ways advertisers can manage their Google Shopping product listings to appear for desired keywords. * Also, don’t miss the limited time offer I have for Your Store Wizards customers at the bottom of this article.