Search & AMP: Two Must-Haves Moving into the Holiday Season

With the start of September, store owners really only have 60 days to make sure their site is ready for the holiday shopping season. Over the past few years, we’ve seen shoppers take to shopping earlier and earlier thanks to stores pushing out sales and promotions before the traditional start of the season – Black Friday.

While most store owners aren’t going to make major changes to their store this time of year, such as a redesign, there are some things worth implementing ahead of the holiday rush that can have an impact on sales.

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Structured Data aka Rich Snippets: A Must Have for Every eCommerce Store

When was the last time you checked Google Search Console (formerly Google Webmaster Tools) for any important messages about your site?

Ok, I know there’s quite a few of you out there who just kind of “forget,” so this is a reminder to take a minute, log in and see what’s waiting there for you.

Recently we began receiving emails from customers asking about a certain message they’ve been receiving within Search Console regarding “Products related issues.” The message reads that “Products may be negatively afftected in Google Search results” and encourages the site owner to fix the issues.

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The Need for Speed Requires a Need for Launch Customers!

When it comes to browsing the web, whether it be on mobile or desktop, speed is paramount. Nobody wants to wait for pages to load, especially those using mobile devices, which is why responsive and adaptive design for websites has become the standard.

The “need for speed” forced developers and designers to build sites that load quickly, employ a minimal amount of code, and ditch many of the bells and whistles that looked pretty on a site years ago, but are just useless add-ons today.

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What Are Canonical Tags and Why Do I Need Them?

Online marketing experts who are well connected know for a fact that SEO isn’t dead, no matter how many times it’s been reported to be. The truth is— it had just evolved over time.

One of the newer additions of SEO essentials is the use of canonical tags, which all SEO professionals know is a definite must if you want to increase your search ranking.

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Structured Data Markup: How to Avoid Google Penalties That Can Badly Hurt Your SEO

For business owners and webmasters, one of the ultimate SEO punishments is to have Google penalize your site even partially.

This could mean “doomsday” for you when the popular search engine takes down rich snippets for some of your pages, for instance. There could be several other manual actions that Google will do to maintain a remarkable user search experience that they believe is being threatened by your “spammy” structured data markup.

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