When it comes to browsing the web, whether it be on mobile or desktop, speed is paramount. Nobody wants to wait for pages to load, especially those using mobile devices, which is why responsive and adaptive design for websites has become the standard.
The “need for speed” forced developers and designers to build sites that load quickly, employ a minimal amount of code, and ditch many of the bells and whistles that looked pretty on a site years ago, but are just useless add-ons today.
Continue reading “The Need for Speed Requires a Need for Launch Customers!”
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and is part of the Cast that makes happiness at the “Most Magical Place on Earth.” Scott lives in Delray Beach and Orlando, FL.
The fact that a lot of online shoppers use their mobile devices to browse and purchase is not new. You’re well aware of this, which is why it’s essential for you to design a mobile-ready site that would still provide a good user experience and encourage visitors to buy from your e-store.
In e-commerce, design is a huge part of your content. It matters a lot, especially the photos or images of the products that you use. Research says that the conversion rate on mobile is much lower not only because of the design, but how people actually use mobile devices. Hence, you must pay attention to that and do something about it.
Continue reading “Mobile First: The Design Strategy That Boosts Conversion”
Joe is Your Store Wizards Marketing Wizard. Joe has been in the eCommerce industry since the very beginning. Joe used to own a multi-million dollar pet supply company that he sold to Doctor’s Foster and Smith in 2007 and a web development company named Solid Cactus that he sold to the web.com Group in 2008. Joe now enjoys his time being a Store Wizard.