August is upon us and that means we’re inching closer to the busiest shopping season of the year. So I need to ask, “are you ready?”
This year, Thanksgiving falls late which means the period between Black Friday and Christmas is a week shorter. If you’re like me, that means I have even less time to get all my Christmas shopping done. It also means store owners need to plan ahead to make sure they’re ready to take on all those last-minute shoppers.
Here are some of my top tips for making sure you’re ready:
Would you drive your car without being able to tell how fast you’re driving? Or how much gas is left in the tank? No Way! So why would you run advertising, affiliates, or even try to analyze your traffic without accurate reporting? Every service out there you use needs some tracking script installed and tuned to work well, and with the latest browser changes and script updates, it gets even worse. How would you like to be able to know that it’s taken care of, and any future updates will just be handled for you? Magic Pixel, supported by your trusted team of Wizards is here to solve the problem.
If you’re still using a desktop website and a mobile website, the time has come for upgrading to a responsive design. If you’re a Yahoo! Store and haven’t updated your website to a responsive theme, the time has come – and it’s easier than you may think.
Users of Big Commerce and Shopify are most likely using responsive design as most of the core themes on these platforms are newer – but merchants that have been online and selling for many, many years are most likely still using desktop and mobile websites.
If you’re on Yahoo! Store, there’s never been a better time to go responsive and ditch the mobile website.
We’ve recently stumbled upon an Infographic by Raj Vardhman that we feel may be of value to our readers. It’s called 60 Stats & Trends That Will Define the Future of E-Commerce. The article is located here and the Infographic is posted below.
Isn’t it that a domain is considered real estate on the web? Yes, there are prime properties with prices that shoot up to more than a million dollars. And there are also not-so-valuable domain names that are worth less than five dollars. Some web hosting providers even offer free domains with their packages!
Every year, Google makes changes to the “product data specification” for Google Merchant Center. As most online merchants know, Google Merchant Center acts as the control center for your physical products in AdWords.
Google’s intent is to always create a better shopping experience for it’s users. Starting June 25th 2018, Google has made the following changes to the “product data specification”.
Whenever you visit an eCommerce store, it’s usually because just want to browse through or you’re probably looking for something specific. Either way, you will have to navigate your way across the categories, various product pages, multiple pieces of information, blog posts, and more.
Unlike a simple business website or personal blog, navigation is a lot more valuable for online stores. It provides ease and convenience, thus enhancing the user experience. It also helps visitors find what they’re looking for, hence increasing the chances of them staying longer on your site.
Having the best product images count a lot. But they won’t work as much without effective, well-written product descriptions. These two go together, creating a powerful tandem that enables people to understand and picture what your product can do for them.
Thus, when coming up with your product pages, you need to take into consideration these two most important elements— the image and the text.
For now, let’s focus on product descriptions. Usually, for small businesses and startups, the writing is done internally, often by the business owner himself/herself. And even if you don’t do the writing yourself but you outsource it, you still need to learn it so that you can efficiently check if it’s good for your purposes and if it can reach out to your target market well.
If you don’t know the meaning of IG until now, you’re way behind in online marketing. It’s high time to catch up— ASAP!
With tons of businesses popping up on Instagram every single day, it’s a huge question mark if your ecommerce business isn’t on this super popular marketing platform yet. Your social media marketing won’t be complete without it.
Now if you’ve got your head raised proudly, knowing that your online store’s on IG, here are some things to ponder— Are you attracting the right kind of audience? How many followers have you got? Are you able to turn these IG fans into website visitors and eventually convert them to customers?
Hhmmm. Scratching your head?
Well, don’t fret. Here are a couple of great practical tips that are bound to help you use IG to boost your business…