If you’re still using a desktop website and a mobile website, the time has come for upgrading to a responsive design. If you’re a Yahoo! Store and haven’t updated your website to a responsive theme, the time has come – and it’s easier than you may think.
Users of Big Commerce and Shopify are most likely using responsive design as most of the core themes on these platforms are newer – but merchants that have been online and selling for many, many years are most likely still using desktop and mobile websites.
If you’re on Yahoo! Store, there’s never been a better time to go responsive and ditch the mobile website.
Continue reading “Going Responsive is Easier Than You Think”
A special thank you goes out to all who attended our Search Magic Webinar. For your convenience we’re attaching a link to the video for those who missed the webinar, or would like to watch it again!
Continue reading “Search Magic Webinar”
We’ve recently stumbled upon an Infographic by Raj Vardhman that we feel may be of value to our readers. It’s called 60 Stats & Trends That Will Define the Future of E-Commerce. The article is located here and the Infographic is posted below.
Continue reading “60 Stats & Trends That Will Define The Future of E-Commerce”
Isn’t it that a domain is considered real estate on the web? Yes, there are prime properties with prices that shoot up to more than a million dollars. And there are also not-so-valuable domain names that are worth less than five dollars. Some web hosting providers even offer free domains with their packages!
Continue reading “How Do You Find the Value of Your Domain?”
Every year, Google makes changes to the “product data specification” for Google Merchant Center. As most online merchants know, Google Merchant Center acts as the control center for your physical products in AdWords.
Google’s intent is to always create a better shopping experience for it’s users. Starting June 25th 2018, Google has made the following changes to the “product data specification”.
Continue reading “Google Makes 2018 Product Feed Specification Update”
Whenever you visit an eCommerce store, it’s usually because just want to browse through or you’re probably looking for something specific. Either way, you will have to navigate your way across the categories, various product pages, multiple pieces of information, blog posts, and more.
Unlike a simple business website or personal blog, navigation is a lot more valuable for online stores. It provides ease and convenience, thus enhancing the user experience. It also helps visitors find what they’re looking for, hence increasing the chances of them staying longer on your site.
Continue reading “How Important is Navigation for an eCommerce Store?”
Having the best product images count a lot. But they won’t work as much without effective, well-written product descriptions. These two go together, creating a powerful tandem that enables people to understand and picture what your product can do for them.
Thus, when coming up with your product pages, you need to take into consideration these two most important elements— the image and the text.
For now, let’s focus on product descriptions. Usually, for small businesses and startups, the writing is done internally, often by the business owner himself/herself. And even if you don’t do the writing yourself but you outsource it, you still need to learn it so that you can efficiently check if it’s good for your purposes and if it can reach out to your target market well.
Continue reading “Top 7 Tips on Writing Effective Product Descriptions”
If you don’t know the meaning of IG until now, you’re way behind in online marketing. It’s high time to catch up— ASAP!
With tons of businesses popping up on Instagram every single day, it’s a huge question mark if your ecommerce business isn’t on this super popular marketing platform yet. Your social media marketing won’t be complete without it.
Now if you’ve got your head raised proudly, knowing that your online store’s on IG, here are some things to ponder— Are you attracting the right kind of audience? How many followers have you got? Are you able to turn these IG fans into website visitors and eventually convert them to customers?
Hhmmm. Scratching your head?
Well, don’t fret. Here are a couple of great practical tips that are bound to help you use IG to boost your business…
Continue reading “How to Use Instagram for Strengthening Your Ecommerce Brand”
Never underestimate the persuasive power of words when it comes to marketing and sales.
As a business owner, marketer, or operator of an eCommerce site, it’s essential for you to be familiar with the different words and phrases that can boost the effectiveness of your write-ups on your site. Whether these are blog posts, product descriptions, or simple ads, crafting the words right for your target market will surely make them more worthwhile.
Even if you have a copywriter, there are times when you might have to write some of the copy yourself or at least come up with titles for blog posts, promos, and more. It’s especially necessary if you’re the one who will really be writing everything or even just proofreading.
Continue reading “Magic Words that Sell: What Copy to Use in Your eCommerce Site”
Being the “new kid on the block” can be daunting, especially with so many competitors out there today. Not all eCommerce businesses thrive. Actually, most end up closing shop when they don’t know what exactly to do and are not guided properly.
But you’re in luck because now you can find out which strategies to make use of to drive traffic to your new e-store!
Here they are…
Continue reading “New to eCommerce? How to Drive Traffic to Your New Store”