With the start of September, store owners really only have 60 days to make sure their site is ready for the holiday shopping season. Over the past few years, we’ve seen shoppers take to shopping earlier and earlier thanks to stores pushing out sales and promotions before the traditional start of the season – Black Friday.
While most store owners aren’t going to make major changes to their store this time of year, such as a redesign, there are some things worth implementing ahead of the holiday rush that can have an impact on sales.
At Your Store Wizards, one of our goals is to make sure our client’s stores are up-to-date with whatever changes the search engines and service providers throw our way that can impact visibility. At the same time, we’re always looking for ways to help store owners save time managing their store.
With that in mind, today I’m highlighting two free tools that every store owner should run their store through and one time-saving utility that will change the way you edit your store.
Just a few weeks ago we held our quarterly leadership meeting. This virtual gathering is something we began doing about a year ago and is a day full of reviewing what we accomplished in the previous quarter, setting our goals for the current, and planning for the future.
When planning out “what’s next,” we work in 90-day blocks based on what we need to accomplish for the year. These quarterly meetings keep us focused and aligned with what we need to do in order to complete what we set out to do by year’s end.
Have you ever been browsing your store, find something on a page that you need to modify, start clicking through bookmarks to find the admin page to log in, search for the page in the editor, and realize there must be a better way?
Yes! We’ve all been there and it’s frustrating. That’s why we created a simple tool that saves all those clicks and allows you to access your store editor quickly right from any page on your live store.
August is upon us and that means we’re inching closer to the busiest shopping season of the year. So I need to ask, “are you ready?”
This year, Thanksgiving falls late which means the period between Black Friday and Christmas is a week shorter. If you’re like me, that means I have even less time to get all my Christmas shopping done. It also means store owners need to plan ahead to make sure they’re ready to take on all those last-minute shoppers.
Here are some of my top tips for making sure you’re ready: