Google Makes 2018 Product Feed Specification Update

Every year, Google makes changes to the “product data specification” for Google Merchant Center. As most online merchants know, Google Merchant Center acts as the control center for your physical products in AdWords.

Google’s intent is to always create a better shopping experience for it’s users.  Starting June 25th 2018, Google has made the following changes to the “product data specification”.

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How Important is Navigation for an eCommerce Store?

Whenever you visit an eCommerce store, it’s usually because just want to browse through or you’re probably looking for something specific. Either way, you will have to navigate your way across the categories, various product pages, multiple pieces of information, blog posts, and more.

Unlike a simple business website or personal blog, navigation is a lot more valuable for online stores. It provides ease and convenience, thus enhancing the user experience. It also helps visitors find what they’re looking for, hence increasing the chances of them staying longer on your site.

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