Having the best product images count a lot. But they won’t work as much without effective, well-written product descriptions. These two go together, creating a powerful tandem that enables people to understand and picture what your product can do for them.
Thus, when coming up with your product pages, you need to take into consideration these two most important elements— the image and the text.
For now, let’s focus on product descriptions. Usually, for small businesses and startups, the writing is done internally, often by the business owner himself/herself. And even if you don’t do the writing yourself but you outsource it, you still need to learn it so that you can efficiently check if it’s good for your purposes and if it can reach out to your target market well.
Joe is Your Store Wizards Marketing Wizard. Joe has been in the eCommerce industry since the very beginning. Joe used to own a multi-million dollar pet supply company that he sold to Doctor’s Foster and Smith in 2007 and a web development company named Solid Cactus that he sold to the web.com Group in 2008. Joe now enjoys his time being a Store Wizard.