How to Use Instagram for Strengthening Your Ecommerce Brand

If you don’t know the meaning of IG until now, you’re way behind in online marketing. It’s high time to catch up— ASAP!

With tons of businesses popping up on Instagram every single day, it’s a huge question mark if your ecommerce business isn’t on this super popular marketing platform yet. Your social media marketing won’t be complete without it.

Now if you’ve got your head raised proudly, knowing that your online store’s on IG, here are some things to ponder— Are you attracting the right kind of audience? How many followers have you got? Are you able to turn these IG fans into website visitors and eventually convert them to customers?

Hhmmm. Scratching your head?

Well, don’t fret. Here are a couple of great practical tips that are bound to help you use IG to boost your business…

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Important Announcement: Yahoo! Legacy Search Will Be Discontinued on April 30, 2018

With the recent push for all websites to be SSL by July 18, 2018 – Yahoo’s Legacy Search, which is not compliant with SSL will reach it’s end of life on April 30, 2018.

You will see a notice inside of your store editor.  It will look something like this…

 

There are solutions and our goal here is to explain your options.

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Magic Words that Sell: What Copy to Use in Your eCommerce Site

Never underestimate the persuasive power of words when it comes to marketing and sales.

As a business owner, marketer, or operator of an eCommerce site, it’s essential for you to be familiar with the different words and phrases that can boost the effectiveness of your write-ups on your site. Whether these are blog posts, product descriptions, or simple ads, crafting the words right for your target market will surely make them more worthwhile.

Even if you have a copywriter, there are times when you might have to write some of the copy yourself or at least come up with titles for blog posts, promos, and more. It’s especially necessary if you’re the one who will really be writing everything or even just proofreading.

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How to Boost Your Business with Goal Setting and KPIs

Imagine going hunting in the woods and shooting aimlessly without a target. Do you think your hunt would actually be successful?

Or what if a pilot kept flying a plane with no specific destination? The pilot would most likely end up out of fuel.

Well, obviously neither scenario would end up with good news. It’s bound to be just a waste of time and effort on your part without really achieving anything in the process.

The same goes for your business if you have no target or destination, if you keep wandering aimlessly and trying out different things that may just be fads but aren’t moving you closer to success. You’ll probably end up getting lost or giving up.

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