The Checkout Process: What You Need to Know…

Have you given your checkout process a lot of thought? Many retailers seemed to have overlooked this portion, instead focusing more on the homepage and the product pages, on design and marketing, and on customer service.

These are all very, very important to your business, of course. However, there is one other thing that you should never neglect— checkout.

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Checkout Wizard Customers: Updating Settings for New Mastercard Bin Numbers

If you currently have Checkout Wizard from Your Store Wizards, you may need to make some changes to your Checkout Wizard for the new release of Mastercard’s Bin Numbers.  If you do not have Checkout Wizard from Your Store Wizards you will not need to make any changes – of course now would be a great time to sign up for Checkout Wizard.

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Up-Selling and Cross-Selling… What You Need to Know

Many online retailers still don’t capitalize that much on offering both alternative and supplementary products in their eCommerce stores.

According to Baymard Institute’s research of the top 50 ecommerce sites, only 42% actually tap into this beneficial marketing strategy. What more for those stores that are not in the top 50 list?

Hence, it only means that there is still a lot to be done in this arena.

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