Structured Data Markup: How to Avoid Google Penalties That Can Badly Hurt Your SEO

For business owners and webmasters, one of the ultimate SEO punishments is to have Google penalize your site even partially.

This could mean “doomsday” for you when the popular search engine takes down rich snippets for some of your pages, for instance. There could be several other manual actions that Google will do to maintain a remarkable user search experience that they believe is being threatened by your “spammy” structured data markup.

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Mobile First: The Design Strategy That Boosts Conversion

The fact that a lot of online shoppers use their mobile devices to browse and purchase is not new. You’re well aware of this, which is why it’s essential for you to design a mobile-ready site that would still provide a good user experience and encourage visitors to buy from your e-store.

In e-commerce, design is a huge part of your content. It matters a lot, especially the photos or images of the products that you use.  Research says that the conversion rate on mobile is much lower not only  because of the design, but how people actually use mobile devices. Hence, you must pay attention to that and do something about it.

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Rich Snippets and Microdata: A Beginner’s Guide

Chances are you’re already familiar with SEO, and you consider this a very important part of your online marketing and digital presence.

But have you ever heard of rich snippets and microdata?

Whether you’ve got someone handling your SEO or you’re the one taking care of it, it’s essential for you to be familiar with the basics of rich snippets and microdata and to understand how they work. This way, you will know if you’re really optimizing your content for the benefit of your business.

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What Do You Know About Your Customers?

Apart from your initial market research, it’s essential that you continuously collect customer information every chance you get. In any business, as such info is a gold mine.

These days, having excellent customer service is a great way to stand out from your competition. It’s the secret to repeat business, which can skyrocket your profit, and what better way to achieve this than to know what your customers really need?

There are certainly a lot of benefits that should convince you to take learning more about your customers more seriously, so you’ll start collecting data on your customers every chance you get.

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Yahoo Small Business Stores: What Should I Do With Security Manager?

There has been a lot of talk over the past few weeks since Google had recently made the announcement that starting in October 2017, if your website is not secure, the browser will be displaying errors warning customers that your site is not secure.  If you have not taken steps to migrate your website to SSL, the time is now. With the recent data breaches in the news, the push to a secure web has never in our history been this pronounced.  If you have not yet begun the preparation for SSL, it’s not too late.

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Should I Offer Free Shipping?

Offering free shipping for your customers will surely make a big difference— if you do it the right way.

Research shows that many eCommerce sites don’t benefit much from their free shipping offer because more often than not, their customers are not aware. There are also cases when potential buyers get frustrated, annoyed, or angry because they felt duped by misleading information on shipping.

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