Can You Use Specific Keywords In Google Shopping?

Can You Use Keywords in Google Shopping?

Several months ago I began working with a new client. He had been running Google Search Campaigns for a few years, but was just getting started with Google Shopping.   On our second call the client understandably said, “I would like my products to show in Google Shopping for the exact same keywords that have converted in Google Search”.

Although not as easy as turning on and off a magic switch, in this article we are going to look at differences using keywords in Google Search compared Google Shopping and even more importantly some of the ways advertisers can manage their Google Shopping product listings to appear for desired keywords. * Also, don’t miss the limited time offer I have for Your Store Wizards customers at the bottom of this article.

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I Sell Online – What About Brick and Mortar?

Perhaps you’re one of those retailers who actually began your business online. But have you actually considered expanding your marketing and sales offline?

This could prove to be more lucrative, or it could just mean more time, money and effort wasted. It could open up new avenues and expose you to the local market, or it could be a risky move.

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Site Speed – Solutions

There are always options to improve speed, but I wanted to outline a few of the key ones and some quick pros/cons of each. Each service has their own strengths and if you really want to get aggressive, they actually can all four work together (at least on Yahoo! where our services work). One thing to note is that 3rd party services for the most part can’t be adjusted by any service. Continue reading “Site Speed – Solutions”