Introducing SiteSpeed Booster Pro from Your Store Wizards

SiteSpeed Booster Pro is a comprehensive suite of tools designed to decrease load time and enhance the performance of your eCommerce store on desktop and mobile devices.

Website speed is more important today than ever before.  Slow loading sites not only turn customers away but can be excluded from organic search results.  In order to capture sales, a land coveted real estate in SERPs, and gain a leg-up on your competition, a fast loading website is critical.

Amazon tested and found that for every 100ms added to load speed of their pages (that’s 1/10th of a second), they saw a decrease in revenue of 1%. So adding half a second to their load time would cost them 5% of their revenue.  What would you do if you could increase your revenue by even a few percentage points?

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How to Determine if Free or Reduced Cost Shipping can Boost Your Online Sales

Let’s be frank, competition is tougher than ever and with the state of the current economy, it’s only going to get tougher.  Many online stores and brick-and-mortar retailers are offering additional incentives to get people to spend money.

One incentive that has always been a staple of eCommerce is free or reduced-cost shipping.  Consumers tend to believe that online retailers who charge for shipping are doing so at a profit when many times, in reality, it’s a loss.

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A Guide to Working Remotely

As the COVID-19 crisis continues to develop and evolve with each passing day, there may be a point where you and some of your employees may have to work remotely. While not all functions of an eCommerce business can be run from a home or remote office, some can such as marketing, finance, customer support, and more.

Yesterday, I shared information on how to prepare a contingency plan for your business. In it, I addressed how businesses should be ready to have employees work from home or an alternate location if necessary. Today, I’m sharing tips on how to efficiently work remotely.

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eCommerce Replatforming: Best Practices, Tips & Tricks

There are several key technology “ingredients” used in any retail business:

  • The customer management system that stores information about shoppers and their behavior,
  • The inventory management system that keeps track of product stock and locations,
  • The fulfillment system that gets the products shipped out to customers, and
  • The ecommerce storefront that holds it all together and makes the shopping experience presentable to customers.

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FREE DOWNLOAD: A Step-By-Step Guide to eCommerce Platform Migration

Over the past few weeks, we’ve been sharing valuable information with our readers about platform migrations.  Why? Because one of the most frequently asked questions from our clients surround whether or not it’s time for them to move their eCommerce store from one platform to another.

While migrating to a new platform may seem like an easy process, it’s not.  Nor should it be something that is decided upon without thoroughly researching your options as well as the pros and cons that go along with a move.

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VIDEO: Don Cole Talks eCommerce Platforms Migrations

Changing eCommerce platforms is a hot topic in 2020.  Many store owners are debating whether moving or staying put is the right choice for their business.

I recently wrote a post about some things to consider if you’ve been thinking about moving.  If you haven’t had the opportunity to read it, take a moment to now by clicking here.

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The Importance of Product Photography and How to Do It on a Tight Budget

Any eCommerce store owner knows just how important images are for online selling. Even you as a consumer would probably base a huge bulk of your decision-making on product photos. After all, online shoppers can’t see the products with their own eyes, much less inspect them in their hands.

Not only are people naturally visual, but the sense of sight also plays a huge role in online shopping because customers can’t touch, smell, or even taste (for edible items) the products. Visual information is actually 90% of what’s transmitted to our brains.

Having an online store means you should also know what goes into product photography and what type of images would engage visitors and increase conversions.

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