5 Ways to Improve Video Performance

Visual content is taking on increased importance as more businesses begin to recognize its potential to engage and connect with people. Video is arguably the most powerful form of visual media, and its use continues to skyrocket online. Hubspot’s recent report on the state of video marketing in 2018 found that 81% of businesses use video as a marketing tool and 72% of customers would rather learn about a product or service from a video.

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10 eCommerce Mistakes Newbies Often Make

More and more offline companies have taken their businesses to the eCommerce arena. The number of new online merchants also continue to grow as these entrepreneurs put out their own shopping sites.

However, it’s not as easy as it looks. There are plenty of newbies who give up quite soon because they think they’ve lost the battle. Some of them haven’t even had the chance to take off yet.

There are several common eCommerce mistakes most newbies often make, which could be avoided if you know them in advance.

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Google Makes 2018 Product Feed Specification Update

Every year, Google makes changes to the “product data specification” for Google Merchant Center. As most online merchants know, Google Merchant Center acts as the control center for your physical products in AdWords.

Google’s intent is to always create a better shopping experience for it’s users.  Starting June 25th 2018, Google has made the following changes to the “product data specification”.

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How Important is Navigation for an eCommerce Store?

Whenever you visit an eCommerce store, it’s usually because just want to browse through or you’re probably looking for something specific. Either way, you will have to navigate your way across the categories, various product pages, multiple pieces of information, blog posts, and more.

Unlike a simple business website or personal blog, navigation is a lot more valuable for online stores. It provides ease and convenience, thus enhancing the user experience. It also helps visitors find what they’re looking for, hence increasing the chances of them staying longer on your site.

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GDPR (General Data Protection Regulation) – What Does It Mean for US Based eCommerce Companies?

If you haven’t yet stopped to read about the GDPR (General Data Protection Regulation), you probably have heard the term thrown around. Even though the GDPR is a regulation for the EU (European Union) – it does have some implications for US based businesses.  We’re going to take a minute to explain what this means to you, as a US based company.  Please always keep in mind that Your Store Wizards are not lawyers. We do our best to notify our clients of potential up and coming developments, but if you have more detailed questions, always seek the advice of a legal professional.

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Top 7 Tips on Writing Effective Product Descriptions

Having the best product images count a lot. But they won’t work as much without effective, well-written product descriptions. These two go together, creating a powerful tandem that enables people to understand and picture what your product can do for them.

Thus, when coming up with your product pages, you need to take into consideration these two most important elements— the image and the text.

For now, let’s focus on product descriptions. Usually, for small businesses and startups, the writing is done internally, often by the business owner himself/herself. And even if you don’t do the writing yourself but you outsource it, you still need to learn it so that you can efficiently check if it’s good for your purposes and if it can reach out to your target market well.

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How Rocket Fireworks Blasted Past Their Shopping Cart Troubles

It’s no secret that plenty of traditional brick and mortar businesses have long expanded their operations to the world of e-commerce. Online merchants have grown tremendously because of the emergence of the shopping cart technology, the huge development in online transactions, and more.

However, along with these developments are the technical problems that sometimes can’t be avoided. At times, businesses run into challenges and setbacks along the way.

This is exactly what Rocket Fireworks went through.

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How to Use Instagram for Strengthening Your Ecommerce Brand

If you don’t know the meaning of IG until now, you’re way behind in online marketing. It’s high time to catch up— ASAP!

With tons of businesses popping up on Instagram every single day, it’s a huge question mark if your ecommerce business isn’t on this super popular marketing platform yet. Your social media marketing won’t be complete without it.

Now if you’ve got your head raised proudly, knowing that your online store’s on IG, here are some things to ponder— Are you attracting the right kind of audience? How many followers have you got? Are you able to turn these IG fans into website visitors and eventually convert them to customers?

Hhmmm. Scratching your head?

Well, don’t fret. Here are a couple of great practical tips that are bound to help you use IG to boost your business…

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