Structured Data aka Rich Snippets: A Must Have for Every eCommerce Store

When was the last time you checked Google Search Console (formerly Google Webmaster Tools) for any important messages about your site?

Ok, I know there’s quite a few of you out there who just kind of “forget,” so this is a reminder to take a minute, log in and see what’s waiting there for you.

Recently we began receiving emails from customers asking about a certain message they’ve been receiving within Search Console regarding “Products related issues.” The message reads that “Products may be negatively afftected in Google Search results” and encourages the site owner to fix the issues.

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Your Store Wizards April 2019 Update

Scott Sanfilippo
Scott Sanfilippo

It’s hard to believe the first quarter has come and gone. For many eCommerce store owners, the momentum of holiday shopping continues into the first few weeks of the new year as gift cards are redeemed, exchanges are made, and accessories bought for all the presents received.

The first quarter also is a time for merchants to evaluate what they did right and what they did wrong during the holiday season and make adjustments to ensure that the new year is one full of success.

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The Need for Speed Requires a Need for Launch Customers!

When it comes to browsing the web, whether it be on mobile or desktop, speed is paramount. Nobody wants to wait for pages to load, especially those using mobile devices, which is why responsive and adaptive design for websites has become the standard.

The “need for speed” forced developers and designers to build sites that load quickly, employ a minimal amount of code, and ditch many of the bells and whistles that looked pretty on a site years ago, but are just useless add-ons today.

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Easy Proposition 65 Compliance for Yahoo! Store With Our Prop 65 Wizard Now Available

A few days ago, in my March 2019 update, I teased a new product for store owners who sell products impacted by California’s Prop 65. Today, I’m pleased to announce that our Prop 65 Wizard is now available for Yahoo! Store and is a simple way to quickly become compliant.

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Your Store Wizards March 2019 Update and Introduction

Scott Sanfilippo
Scott Sanfilippo

Greetings eCommerce Veterans!

I’d like to take this opportunity to update you on some of the exciting things happening here at Your Store Wizards.

First off, allow me to introduce myself.  I’m Scott Sanfilippo, the GM here in the world where our wizards work their magic to help your store generate more sales.  I joined the team in October 2018 following a 25-year career as both an eCommerce store and a website development/Internet marketing company owner.

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ITP – Intelligent Tracking Prevention… Introducing Magic Pixel

Would you drive your car without being able to tell how fast you’re driving?  Or how much gas is left in the tank? No Way!  So why would you run advertising, affiliates, or even try to analyze your traffic without accurate reporting?    Every service out there you use needs some tracking script installed and tuned to work well, and with the latest browser changes and script updates, it gets even worse.  How would you like to be able to know that it’s taken care of, and any future updates will just be handled for you?  Magic Pixel, supported by your trusted team of Wizards is here to solve the problem.

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Merchant Spotlight: TwirlyGirl

Cynthia Jamin is a survivor.  A survivor of a childhood filled with abuse that took her innocence away.  She’s also a survivor in an industry that’s extremely competitive – eCommerce.

Cynthia built a business based on bringing young girls happiness and joy in a childhood she never had.  By channeling that part of her life she missed into creative energy, a new chapter in her life began.

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