Rich Snippets and Microdata: A Beginner’s Guide

Chances are you’re already familiar with SEO, and you consider this a very important part of your online marketing and digital presence.

But have you ever heard of rich snippets and microdata?

Whether you’ve got someone handling your SEO or you’re the one taking care of it, it’s essential for you to be familiar with the basics of rich snippets and microdata and to understand how they work. This way, you will know if you’re really optimizing your content for the benefit of your business.

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What Do You Know About Your Customers?

Apart from your initial market research, it’s essential that you continuously collect customer information every chance you get. In any business, as such info is a gold mine.

These days, having excellent customer service is a great way to stand out from your competition. It’s the secret to repeat business, which can skyrocket your profit, and what better way to achieve this than to know what your customers really need?

There are certainly a lot of benefits that should convince you to take learning more about your customers more seriously, so you’ll start collecting data on your customers every chance you get.

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Yahoo Small Business Stores: What Should I Do With Security Manager?

There has been a lot of talk over the past few weeks since Google had recently made the announcement that starting in October 2017, if your website is not secure, the browser will be displaying errors warning customers that your site is not secure.  If you have not taken steps to migrate your website to SSL, the time is now. With the recent data breaches in the news, the push to a secure web has never in our history been this pronounced.  If you have not yet begun the preparation for SSL, it’s not too late.

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Should I Offer Free Shipping?

Offering free shipping for your customers will surely make a big difference— if you do it the right way.

Research shows that many eCommerce sites don’t benefit much from their free shipping offer because more often than not, their customers are not aware. There are also cases when potential buyers get frustrated, annoyed, or angry because they felt duped by misleading information on shipping.

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Can You Use Specific Keywords In Google Shopping?

Can You Use Keywords in Google Shopping?

Several months ago I began working with a new client. He had been running Google Search Campaigns for a few years, but was just getting started with Google Shopping.   On our second call the client understandably said, “I would like my products to show in Google Shopping for the exact same keywords that have converted in Google Search”.

Although not as easy as turning on and off a magic switch, in this article we are going to look at differences using keywords in Google Search compared Google Shopping and even more importantly some of the ways advertisers can manage their Google Shopping product listings to appear for desired keywords. * Also, don’t miss the limited time offer I have for Your Store Wizards customers at the bottom of this article.

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I Sell Online – What About Brick and Mortar?

Perhaps you’re one of those retailers who actually began your business online. But have you actually considered expanding your marketing and sales offline?

This could prove to be more lucrative, or it could just mean more time, money and effort wasted. It could open up new avenues and expose you to the local market, or it could be a risky move.

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Site Speed – Solutions

There are always options to improve speed, but I wanted to outline a few of the key ones and some quick pros/cons of each. Each service has their own strengths and if you really want to get aggressive, they actually can all four work together (at least on Yahoo! where our services work). One thing to note is that 3rd party services for the most part can’t be adjusted by any service. Continue reading “Site Speed – Solutions”

Everything You Need to Know About Affordable Stock Photography

Every entrepreneur, business owner, marketer, or blogger knows how important it is to get a hold of affordable stock images.

Not understanding how image licensing works can end up being a huge issue in the future if you use images which you have no right to use.  Copyright laws are not simple to understand, and most photographers are very protective of their intellectual property.

These images are used for a variety of purposes online, some of which are:

  • To supplement blog posts, articles and web content and make them seem more appealing
  • To serve as background for quotations, messages, and social media posts
  • To make emails, landing pages, ads, and infographics more visually attractive
  • To give a professional look to your materials, whether for creative or business purposes

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