Never underestimate the persuasive power of words when it comes to marketing and sales.
As a business owner, marketer, or operator of an eCommerce site, it’s essential for you to be familiar with the different words and phrases that can boost the effectiveness of your write-ups on your site. Whether these are blog posts, product descriptions, or simple ads, crafting the words right for your target market will surely make them more worthwhile.
Even if you have a copywriter, there are times when you might have to write some of the copy yourself or at least come up with titles for blog posts, promos, and more. It’s especially necessary if you’re the one who will really be writing everything or even just proofreading.
Continue reading “Magic Words that Sell: What Copy to Use in Your eCommerce Site”
Imagine going hunting in the woods and shooting aimlessly without a target. Do you think your hunt would actually be successful?
Or what if a pilot kept flying a plane with no specific destination? The pilot would most likely end up out of fuel.
Well, obviously neither scenario would end up with good news. It’s bound to be just a waste of time and effort on your part without really achieving anything in the process.
The same goes for your business if you have no target or destination, if you keep wandering aimlessly and trying out different things that may just be fads but aren’t moving you closer to success. You’ll probably end up getting lost or giving up.
Continue reading “How to Boost Your Business with Goal Setting and KPIs”
Being the “new kid on the block” can be daunting, especially with so many competitors out there today. Not all eCommerce businesses thrive. Actually, most end up closing shop when they don’t know what exactly to do and are not guided properly.
But you’re in luck because now you can find out which strategies to make use of to drive traffic to your new e-store!
Here they are…
Continue reading “New to eCommerce? How to Drive Traffic to Your New Store”
We’ve all seen it happen. Heck, you’ve probably been there and done that— tons of money lost because of wrong decisions, trying to scrimp on important business investments, and a whole lot of mistakes.
It’s okay, though, because we always say it’s part of the learning process and the growth of entrepreneurs and businesses. However, it’s much better if you can avoid costly mistakes and thus save money on your ecommerce operations and strategies.
This brings us to the fast practical tips below. Because you’re reading this article now, you can skip losing money and save more bucks instead!
Continue reading “8 Fast Tips to Save Money on Your Ecommerce Operations and Strategies”
If you haven’t already upgraded your eCommerce store to https:, now is the time – but turning on SSL is not what’s important, making sure that the SSL is working properly is most important.
In order for a website to be secure, all content must be able to be displayed via SSL. We’ve seen a number of our customers turn on SSL, but have not had their sites optimized for the SSL certificate to actually work. If this is the case, you risk losing all of your SEO and orders coming July 2018 (regardless of your eCommerce platform). Read on, and we’ll explain.
Continue reading “HTTPS: Once Again… It’s Important.”
Impressing your ecommerce site visitors is one thing. But making them stay, enjoy the experience of online shopping on your site, and actually buy something is another thing altogether. And the latter is what matters a whole lot more.
Yes, many ecommerce sites are able to display high resolution, professional-looking images of their products. But even the big companies commit common mistakes that they do not realize are costing them thousands of dollars in sales.
Stand out amongst the competition. Be different by allowing your images to communicate your message well and to improve the user experience of potential consumers significantly.
Take note of these 5 costly mistakes when it comes to using product images:
Continue reading “5 Costly Mistakes to Avoid in Using Images on Ecommerce Sites”
It’s important to remember that just because your website doesn’t rank well, there is most likely no magical “programming” fix that will make your website rank on Google. Most eCommerce platforms such as Yahoo, Shopify, Big Commerce, 3dcart and others do have all of the SEO basics built in. Ranking well on Google, Bing or other search engines has a lot more to do with “website authority” than it does with programming.
While your website “coding” is positively a factor that can affect how your website ranks, your website “authority” plays a much larger role.
Continue reading “My Site Isn’t Ranking on Google – Could It Be My eCommerce Platform?”
One of the frequent challenges that business owners and managers often encounter is dealing with employees that are unable to meet expectations.
Whether you’re running a traditional business, an online business, or both, you’re bound to experience this concern. Simply firing and replacing poorly performing employees is not the answer, especially if you always have such people in your team.
In any case, it’s important to learn how to deal with them before you let them go and waste more energy and resources on finding and training a replacement from scratch.
Continue reading “How to Deal with Employees that Don’t Meet Your Expectations”
Everyone in the e-commerce world knows how important it is to build trust and forge relationships with customers. With the growing competition today, being able to increase your credibility in your particular industry will certainly give you an edge.
Google, the leading search engine for many years now, understands this. For six years, they ran the Google Trusted Stores program for merchants, which was beneficial for both sellers and buyers. It was a ratings and certification program that provided sellers a boost of authority and trustworthiness while assuring customers of the e-store’s reliability.
However, just recently, those who were part of the program were automatically migrated to the new one that replaced it— Google Customer Reviews. Of course new merchants are also welcome to join this through the Google Merchant Center. It’s still free, after all.
Continue reading “From Google Trusted Stores to Google Customer Reviews: How It Works and Helps Your Business”
Times are changing. You’ve probably already seen so many developments in the world of eCommerce, and how much this arena has prospered the past few years.
This 2018, there are plenty of trends that are expected to take place and take charge of online retailing. If you want to have an edge over others, it’s important for you to be aware of these things so you’ll know how to position yourself. If you wish to boost your business this year, you have to strategize and act according to these trends so you will not be left behind.
Continue reading “eCommerce Trends in 2018 – What Should We Prepare For?”