Your customers are your most valuable marketing asset. Do you help them to:

• Answer questions from shoppers about the products they bought from you?
• Tell friends what they bought from you and why?
• Serve as a reference for friends and other shoppers about your store?

The three products in the TurnTo Social Commerce Suite empower you to activate the untapped marketing value of your customer base.

Ask Owners:  Enable shoppers to ask questions about your products, and email those questions to customers who bought those items.  Customers return to your site to answer these questions - a powerful retention marketing benefit.  Their answers get emailed to the shopper who asked, providing repeated reminders of the purchase they were considering along with links back to product page to complete the transaction.  The content generated through these dialogs is visible to other shoppers on your site, helping them make good purchase decisions while also generating SEO benefits.

Purchase Sharing:  Encourage people who have just bought from you to serve as references for your store by letting their friends and other shoppers see their name, picture, and a personal comment alongside the products they bought.  Nudge buyers to post these comments to Facebook and Twitter, bringing in new customers from the networks of your purchasers.

Social Merchandising:  Enable shoppers to easily see which friends (from Facebook and their email address books) also shop at your store and what they bought.  Show your products with an attractive social wrapper - names and faces of people who really bought those items with their comments about why they made their choice.  The social validation increases conversion rates, and the social product presentation drives cross-sell and increases average-order-values.

MORE INFORMATION:  Contact YourStoreWizards through our "support" form in our top navigation.

TurnTo SEO XML FEED

TurnTo offers an XML feed to retrieve your user generated content.  For a modest installation and monthly fee, Your Store Wizards will set up service to download the xml, reformat it, and create a database upload file so you can easily load the content in your store to make it SEO friendly.

User Generated Content consists of Questions, Answers, Replies and Comments on the items in your catalog.  Insert the TurnTo content into your Yahoo store and gain full SEO benefits from displaying this content on your item pages.

• UNIQUE, user generated content for your items created by your own customers and visitors.

The TurnTo feed is maintained in conjunction with our FeedWizards data feed service.  Monthly cost is $29.95 and we download data nightly from TurnTo.  Store owners need only download the pre-formatted file and upload to their Yahoo store.

STANDARD INSTALLATION
For the standard Social Marketing installs, TurnTo needs the URL for your Yahoo export files (objinfo or catalog.xml).  Once TurnTo has this information, they will set up your account and provide you with a SITE KEY.

Your Store Wizards needs this SITE KEY to install the social marketing device(s) onto your Yahoo store.

SEO XML FEED
To integrate TurnTo's separate SEO XML feed onto your Yahoo store, Your Store Wizards will install a standard HTML layout.  We can customize this layout for a nominal additional programming fee.

1. Provide us the link to your TurnTo XML feed.
2. YSW will automatically download the data from TurnTo each night and store it on our server.
3. You will then need to download the data from our system using a special URL we provide, and upload this saved file to your YAHOO store.