Higher conversions, revenue, and better search engine optimization for more traffic: Every store owner wants improvement in these areas and one factor that affects all of these areas is the speed of your site. Our Speed Wizards service helps increase the load speed of every page in your site without a major redesign or significant expense.

• Experts agree page load speed is IMPORTANT.
• Google says they place greater emphasis on page load times than ever before.
• Page load time has a direct impact on conversion and "bounce rates".
• File Compression allows for more efficient data delivery.
• We guarantee our SPEED WIZARD service. See details below.

Page load speed is extremely important!
There are many articles online about it's impact on user activity, conversions, searches, etc. See our tab above on "Does speed matter?" for some good expert information.  As a store owner, one key statistic that stands out is from Amazon.  Amazon tested and found that for every 100ms added to load speed of their pages (that's 1/10th of a second), they saw a decrease in revenue of 1%. So adding half a second to their load time would cost them 5% of their revenue.  What would you do if you could increase your revenue by even a few percentage points?

Google says so...
Google now uses page load times as one of it's ranking factors.  Your content is still most important but if all other factors are equal, the faster site will rank better.

Improve your revenue, conversion, and SEO.
Use our Speed Wizard page load speed optimizer service to speed up your site and decrease page load times.  Your Store Wizards Speed Wizard service gives you a professional grade tool for shaving critical time from your page loads and at only a fraction of the cost of other big name services.

File Compression:
Our Speed Wizard service takes all your framework files for your site (graphics, css, javascript) and compresses them, combines them (where it makes sense), optimizes them, and hosts them on a fast, reliable CDN through Akamai.  They will be served Gzipped (for faster delivery) and from a location nearest to your visitor.  We charge no bandwidth charges and allow unlimited traffic for one price.  We also give you access to manage these files so you can add and update files on your own.  With our professional plan, we regularly monitor your site and automatically add new files or even re-optimize your entire site if you should go through a major overhaul.

Optimization Reports:
Your Store Wizards will provide a speed report detailing both the before and after speed test results for your home page, item page and section page. We use multiple testing sources and multiple tests to show the improvements.

GUARANTEE: There is no long term commitment and if we are unable to improve your item page load speeds by 5 points on Google page speed scores or less than 5% on your item page load time, we will refund your installation cost. Most stores gain 10-15 points on Google page speed and from 5-20% increase on most page load times.

Articles by the experts about why page load speed really is a big deal.

Increased conversion, revenue and visitor activity...
Google's push to speed up your website
Why CIOs need to care about web speed

SEO
Google uses site speed in web search ranking

Words from Yahoo! Store Experts
Rob Snell: Load Speed Matters... and Improving Load Speed...
Yahoo!'s Mike Ober: Lighten Page Weight...

How CDNs Help
Do you need a content delivery network?

	Speed Wizard Standard	Speed Wizard Professional	High Priced Competitors
Monthly Cost	$99	$199	$1,500+
Files served from high speed/reliable CDN	Yes	Yes	Yes
CSS & Javascript automatically compressed	Yes	Yes	No
CSS & Javascript files combined	Yes	Yes	No
Images Automatically Optimized	Yes	Yes	Yes
Files served gzipped (faster delivery)	Yes	Yes	Yes
Files served with long expiration dates	Yes	Yes	Yes
Unlimited Bandwidth	Yes	Yes	Yes
No Long Term Commitment	Yes	Yes	No
Before & After Speed Report	Yes	Yes	No
Speed Improvement Guarantee	Yes	Yes	No
Ongoing monitoring of site changes to improve performance	No	Yes	Yes
Monthly Reinstall Included (in case of redesign or major changes)	No	Yes	Yes
Free Annual Site Speed Analysis/Review for Further Speed Enhancements	No	Yes	No
Dedicated Site Speed Advisor	No	Yes	No

Our recommendation is highly dependent on your site's income and the speed of your current site. We base it primarily on income since that's the net result you're hoping to gain.

If your site's income is less than $5,000 a month we don't recommend this service. If you are close to the $5,000 threshold or have severe site speed issues, then yes, we do recommend the Speed Wizards service.

If your income is between $5,000 and $10,000 per month, we'd recommend the standard speed service.

If your income is above $10,000 per month or above, we recommend the Professional service.

These recommendations may be adjusted upward if your site has severe speed issues.  Gross slowness has a definite impact and speeding up page loads in these cases will likely help with SEO rankings. Otherwise we base these recommendations on a potential 2% increase in sales due to faster site load times (this doesn't account for any potential SEO benefit). This is an estimate based on a number of sources and tests. Individual store experiences may vary.

Testimonials:

Rob Snell writes...
"Don's new service is perfect for retailers who have the need for speed. One of the easiest things you can do to increase your conversion rate is make your Yahoo! Store load faster. Faster loading stores out perform slower loading stores every time. Compressing images is one part of that, but you want these files served on the fastest Web hosting possible. If your header / footer images and jscripts are hosted in the FILES library or with regular Y! Web hosting, your site is NOT optimized for speed. We ran a test on gundogsupply.com and Don's CDN version of my files loaded 18-30% faster than the same files uploaded to the /lib/ files directory. Get this!" -- Rob Snell

Rob also writes...
"This service is probably the best idea I've seen from y! devs that will globally help retailers..." -- Rob Snell

Nacho Hernandez writes...
"The results are shocking. I'm very proud of you guys for being persistent on getting the site to where it is.  What amazes me most is that after putting the site through about 3 [other] developers, no one managed to get as much out of it as you guys have." -- Nacho Hernandez - Mexgrocer.com

Scott Thomas writes...
"I'm really impressed with the results we got from this.  The website is noticeably faster and our organic conversion rates and rev numbers for last week were the highest they have been in months..." -- Scott Thomas

Mitch Lieberman of One Way Furniture writes "Speed is everything; Don's speed optimizer is an absolute must have!"

Example sites:
Gun Dog Supply: Gun Dog Supply
One Way Furniture: One Way Furniture